Customer Loyalty & Retention Program

Members of PCRA have full access to the customer loyalty and retention program offered through the National Alliance of Professional Painters, at significantly reduced rates.

I was once told a story about a conversation between a successful auto salesman and a rookie. After observing the experienced salesman close a deal on a new car, the rookie asked why the pro kept treating the customer like a long lost friend. After all, he had already sold the car. The experienced salesman said, "I'm in this business for the long haul. You can treat a customer who buys a car from you like a $25,000 customer. Over the long haul however, that customer may purchase eight or more cars over their lifetime. I want that customer to buy them all from me. That makes them a $200,000 customer, not a $25,000 one."

Which way do you treat your customers?

PCRA members qualify for significant discounts!

 

 

 

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