Tricks Schedule

Tricks of the Trade©

Morning edition

Wednesday July 26, 2000

Listen More, Talk Less

One classic mistake made on many sales calls is thinking you need to do all the talking. The best salesmen I have ever met, asked questions and listened. Then they simply filled the clients needs and offered solutions to problems. When we fall in to a habit of talking too much, we risk coming across, as a wheeler-dealer know it all, which just wants to land the job. When we ask questions, we come across as a person who is concerned about them and their satisfaction. They actually sell themselves as they develop a trust and a relationship with you as a person. So ask questions and let them open up and talk about their concerns. You might even ask them what their biggest concerns are when it comes to hiring a contractor? The answers you get may surprise you. Never under estimate the power of a few good questions!

 

 

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